Meet The Team 🏛️

 Sharm Whitter is a qualified educator, creative arts director, and holistic wellbeing practitioner with over two decades of experience across education, youth development, and international performing arts. She founded NewCreativityCIC to empower learners through trauma-informed, creative, and wellbeing-focused programmes delivered in schools and communities.

Studied a BA (Hons) in Dance and  Education and Training (CertEd/DET), Sharm combines her academic training with practical experience in both mainstream and alternative settings. She is a LAMDA and IDTA performing arts instructor, a TEFL-qualified teacher, and a Designated Safeguarding Lead (DSL), ensuring her practice is both inclusive and professionally grounded.

Her innovative approach blends drama, dance, and music therapy with holistic techniques, drawing on her additional qualifications as a certified meditation and yoga coach, and a Reiki healer. This unique fusion supports learners in building emotional literacy, confidence, and resilience.

Sharm’s CIC has delivered funded projects across the West Midlands and Worcestershire, supported by the National Lottery, HAF, and local authority partnerships. She has worked internationally in Thailand, Cyprus, Greece, and Gran Canaria, and collaborated with signed and unsigned artists-including X-Factor finalists and international acts. A  author and former dance recording artist known as Shanghai Starr , her creative journey also includes dance chart singles like 'Rise' and 'Boom'.

 “Creativity is the language of the soul. Through expression, we heal; through healing, we rise; and through rising, we inspire others to do the same.” – Sharm Whitter
 

Stacey Leigh Jade Foster is a multidisciplinary professional with a degree in Psychology and Dance from Bath Spa University. An entrepreneur from a young age, she launched her first business-a vibrant coffee shop and lounge-at just 23, gaining valuable experience in business operations, branding, and customer engagement. Building on that momentum, she founded a successful food manufacturing company that supplied over 70 retailers across the UK, including Selfridges and leading independent stockists.

Her career has since evolved into the jewellery sector, where she now specialises in member relations and stakeholder engagement, bringing precision, professionalism, and people-first values to the table.

Over a decade ago, Stacey worked with NewAgeCreativity as an events organiser, supporting youth-focused creative and wellbeing projects. That early collaboration now comes full circle in her role as a Director at NewCreativityCIC. She brings a unique blend of creative passion, commercial insight, and a deep commitment to community impact. Her leadership focuses on strategy, brand partnerships, and operational development-helping shape the vision and values of the organisation as it grows.

“I believe in building with purpose-whether it’s a business, a community, or a moment of connection. Creativity and resilience can turn any idea into impact.” – Stacey
 

Samantha  Maullin brings over Ten years of experience in recruitment, helping businesses across the UK source the right talent for both permanent and temporary roles. She specialises in business support positions ranging from short-term administration to senior departmental leadership and has explored various managerial roles, honing her skills in leadership, organisation, and team development.

Alongside her corporate journey, Samantha has worked within alternative education settings, using her background as a trained netball professional to deliver engaging sports programmes that support both physical and emotional wellbeing. Her ability to connect with young people through sport and structure has made her a powerful advocate for inclusive, creative approaches to education.

As a Director at NewCreativityCIC for the past three years, Samantha brings strategic insight, team-building expertise, and a genuine passion for empowering communities. Her contribution helps drive the organisation’s vision of accessible, holistic, and transformative learning experiences.

“Empowering people starts with seeing their potential-whether in the workplace or through creative expression. I believe in supporting every individual to thrive in their own unique way.” – Samantha

Beth Bowen brings a wealth of experience across education, rehabilitation, and wellbeing, having worked with young people aged 4 to 16 in both mainstream and secure settings. She holds a degree in Primary Education from the University of Worcester and has since carved a dynamic career that blends safeguarding, sports therapy, and trauma-informed care.

Currently serving as Head of Safeguarding (DSL) and Sports Therapist at NewCreativityCIC, Beth leads with compassion, clarity, and a deep commitment to emotional and physical wellbeing. Her work with Her Majesty’s Prison and Probation Service since 2021 has sharpened her trauma-awareness and safeguarding expertise-skills she now channels into preventative, creative approaches with young people in schools and community programmes.

Beth’s professional path also includes roles in education administration, customer service, and team leadership, giving her a well-rounded understanding of both operational systems and frontline youth engagement. Her background in sports therapy informs her holistic perspective on resilience, movement, and recovery.

“Every young person deserves to feel safe, seen, and supported. My mission is to create spaces where healing and growth can begin.” – Beth
 

Melanie Jayne  is the first friendly face many families encounter at NewCreativityCIC. As Head of Reception and Parent Liaison, she manages communications, supports data handling through spreadsheets and admin systems, and ensures parents feel informed, welcome, and connected. During school holiday camps, Mel steps into a more hands-on role, offering one-to-one support as a compassionate and consistent Learning Mentor.

Twelve years ago, Mel began her own journey with NewAge Creativity as a student-an experience that ignited her passion for creative education and personal growth. That spark never left. Through strength, perseverance, and purpose, she’s carved her way through the educational system and now proudly contributes to the very organisation that once nurtured her.

Mel has been part of the NewCreativityCIC team for the past three years, bringing warmth, reliability, and lived experience to her role. She plays a vital part in maintaining the trust and connection between the organisation and the families it serves.

“When you’ve been supported to rise, you learn how to lift others. I’m here to make sure every child-and every parent-eels like they belong.” – Mel